HeitechSoft - AI Business Solutions
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Quarterly8 min read

HeitechSoft Quarterly: Summer 2025

May to July 2025

This quarter, AI did more of our building, and we started teaching owners to do the same. An AI coding agent wrote the code for three new websites from our written briefs, one of them a working site in under five hours, and we soft-launched AI Explained, one-on-one AI coaching for business owners and leaders. In the lab, a custom AI now drafts our Efficiency Edge reports, a family-run HVAC contractor tested our demo assistant against a free AI tool, we started making marketing videos with Google’s Veo, and we built an AI persona from real interviews for a newcomer-services study. We also cover an AI crash course for a Waterloo hotel group, talking AI careers with Grade 7 and 8 students, Tom’s article on owning AI rather than renting it, and six AI developments that matter to businesses of 20 to 200 people, from Canada’s 44th-of-47 ranking for AI literacy to ChatGPT’s new agent.

Introduction

This quarter AI did more of our building, and we started teaching owners to do the same. The moment that surprised me most came on July 3: an AI coding agent turned a brief I wrote into a working website in under five hours. Work like that used to be contracted out for weeks. The same month we soft-launched AI Explained, one-on-one AI coaching for owners and leaders, because so many of the owners I talk to have not yet seen what AI can do for them.

— Tom Heiber, CEO

An AI coding agent wrote the code for our new websites, and we started teaching owners

On July 3 an AI coding agent took aiexplained.ca from its first line of code to a working site in under five hours. Over July it wrote 284 of the 290 code changes behind three new websites, including efficiencyedge.ca and our company site. We wrote the plain-language briefs, reviewed each result and made a handful of small fixes by hand. By the end of the month the site had an intake form, online booking, analytics and an AI chat assistant.

The site is for AI Explained, our one-on-one AI coaching for business owners and leaders, soft-launched in July ahead of a public launch in August. Each session is two hands-on hours on the owner's own business: how AI works, building a custom AI assistant, AI for images and video, and practical use cases. Three sessions ran in July, and one participant called it really great learning.

For your business, the skill that matters now is knowing what to ask for and checking the result, and two hours on your own business is a low-risk way to find where AI fits before you buy a project.

Lab notes

A custom AI now drafts our Efficiency Edge reports, and clients can question them

In May a custom AI assistant we set up in Google Gemini drafted a 73-page Efficiency Edge report for an Ontario concrete contractor, working from fact files we made from each recorded interview. A person reviews every section, because AI output still needs fixing. We also offered the client an AI loaded with the report, so its team can ask the report questions instead of searching it. For a Kitchener-Waterloo accounting firm, we went from an on-site review to a full written proposal in less than 24 hours. A report you can question gets used, not shelved.

A family-run HVAC contractor tested our assistant against a free tool

The family-run HVAC contractor from our first Efficiency Edge assessment is moving to new field-service software. In July we built a demonstration AI assistant on the vendor's help pages to help its staff learn it. The client asked Perplexity, a free AI tool, the same questions and got the same answers. No public tool knows the company's own warranty steps, quotes or cheapest suppliers, so the client chose to focus next on a private assistant for that knowledge, hosted by us, once the new software is live. Test any paid AI assistant against the free tools first.

AI now makes our marketing videos, and a pipeline drafts our posts

Since late May we have produced 39 short clips with Google's Veo AI video model for our marketing. A short explainer that once needed a film crew now takes one person a day. In July we also built a prototype pipeline with n8n, an automation tool, that searches each week for recent AI case studies and drafts a post and image for review. The pipeline works, but it is not yet good enough to run unattended, so a person still decides what gets published.

An AI persona built from real interviews, so a team can question it

A Waterloo Region study of services for newcomers to Canada had interviews describing typical newcomers and the barriers they face. In June we turned its list of services into a structured knowledge base, then built a proof-of-concept AI persona with ChatGPT's custom GPT feature, its personality and answers drawn from 15 interview transcripts. The study team can question it like a person. For any business, interviews turned into a persona become something you can test a new service or form against before you spend money on it.

Wins

A lost meeting recording, a crash course in AI, and a podcast

In June a manager at a Waterloo hotel group asked for help after the recording of a six-hour meeting failed, and wanted to know whether AI could rebuild something useful from the presentation slides. We gave a hands-on AI crash course at our office. By mid-July the manager was turning those slides into a podcast with Google's NotebookLM, and the group's financial controller asked about AI training too. One practical session gave a non-technical manager the confidence to use AI on a real problem.

Talking AI careers with Grade 7 and 8 students

On May 6 we joined more than 40 industry professionals at Career Insights from Industry Professionals, a careers forum for all of Lester B. Pearson Public School's 200+ Grade 7 and 8 students in Waterloo. In three short breakout sessions we talked about the jobs and careers likely to exist in artificial intelligence over the next five to seven years. The next generation of staff is already curious about AI, and the people preparing them are looking for practical voices.

Why Canada's future depends on owning AI, not renting it

On July 22 Tom published an article on Medium, "Forget 'Using' AI. Canada's Future Depends on Owning It." It argues that the leading AI models are metered utilities owned by foreign companies, so every use sends revenue and data out of the country. In the article's words, "It's the difference between renting our future and building it ourselves." The same question applies to any business on a smaller scale: where your data goes and what you pay each time you use it.

By the numbers

  • 284 of 290
    code changes behind our three new websites, written by an AI coding agent in July. Writing the brief and checking the result is now the real work; the code is the quick part.
  • 200+
    Grade 7 and 8 students at the school careers forum where we talked about careers in AI. The next generation of your staff is already curious about working with AI.
  • 3
    one-on-one AI coaching sessions in July, as AI Explained soft-launched. Each session works on the owner's own business, so what they learn applies the next morning.

AI for mid-market

StatCan: share of Canadian businesses using AI doubles to 12.2%

Statistics Canada reports that 12.2% of businesses used AI to produce goods or deliver services in the second quarter of 2025, double the 6.1% a year earlier. Most businesses still do not use AI, so starting now with one well-chosen task puts you early, not late. Adopters mostly report no change in employment, but many changed workflows and trained staff, so budget for training time, not just licences.

Source: Statistics Canada

Canada ranks 44th of 47 countries for AI training and literacy

A KPMG and University of Melbourne study ranked Canada 44th of 47 countries for AI training and literacy, and fewer than one in four Canadians surveyed had received any AI training. If your team matches the survey, most of your staff have had none. Hands-on training on the tools you already pay for, with a short rule on what company information may go into them, is the cheapest place to start.

Source: KPMG Canada

Ottawa funds an AI adoption program for Ontario SMEs through the Toronto Region Board of Trade

FedDev Ontario is putting $2.4 million into the Toronto Region Board of Trade's new AI Business Catalyst program, which will help 75 businesses adopt AI. With only 75 places it will fill, so if you are in southern Ontario, ask the Board of Trade about eligibility now, and check FedDev Ontario's Regional Artificial Intelligence Initiative for funding you could apply for directly.

Source: FedDev Ontario (Government of Canada)

AI minister says Canada won't 'over-index' on regulation, wants SMEs to adopt

In his first speech, Canada's first AI minister said the country will stop 'over-indexing on warnings and regulation', and that small and medium enterprises lag big companies in using AI. Don't expect a broad federal AI law soon: privacy law remains the yardstick. Before staff paste customer or employee information into a chatbot, check that it fits your privacy policy and PIPEDA obligations.

Source: Global News (The Canadian Press)

ChatGPT connects to Drive, SharePoint and OneDrive, and adds a meeting record mode

ChatGPT can now search documents in Google Drive, Dropbox, OneDrive, Box and SharePoint on all paid plans, and a new record mode writes structured meeting notes without a bot joining the call. It can read the same company files your staff can, so tidy file permissions first, use a Team or Enterprise plan where business data is excluded from training, and agree that people consent before any meeting is recorded.

Source: MacRumors

OpenAI launches ChatGPT agent, which can browse, fill in forms and produce files

OpenAI's ChatGPT agent can browse websites, fill in online forms and produce finished files, and it asks for confirmation before submitting forms or sending emails. Team seats get 40 messages a month, enough for occasional chores such as gathering supplier quotes into a spreadsheet. Try one repetitive task with someone watching, and keep the agent away from email and accounts that can spend money until you trust it.

Source: VentureBeat

If any of this matches a decision on your desk, book a 20-minute conversation at https://heitechsoft.com/contact.

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